Enterprise Web 2.0 Fundamentals

Great Price "Enterprise Web 2.0 Fundamentals" for $28.99 Today

It's perhaps slightly surprising to see this put out by Cisco Press. They usually deal with topics closely if not explicitly tied to Cisco hardware, or to Cisco sponsored credentialling.

The book has more general scope, for the most part. It talks in broad, largely nontechnical prose, about the Web 2.0. Explaining what this means in terms of blogs, social networking, wikis and other user-generated activities. But it also has meaning in terms of the mobile user, who might access the web from a cellphone, PDA or wireless netbook.

As to how the Web 2.0 is accomplished in a technical manner, the book describes various programming languages that are popular in building such websites. Think Ajax and Ruby on Rails, for instance.

The conceptual boundary of the Web is the so-called Semantic Web, a term proposed by Tim Berners-Lee. We get some airing here about the Semantic Web. You get to appreciate that this is still early times for it. The book also brings up cloud computing. Alas, the latter term is so vague, but to the extent that it has useful meaning, the book tries to educate you on this.

The last 2 chapters are where Cisco is actively promoted. Describing how Cisco uses things like blogs in their sales group. I'm not sure quite what to make of these chapters. Is it mainly to build mindshare about how Cisco uses these ideas? For instance, it mentions how Cisco won several awards for their projects. Good for them.

The appendices are extensive and quite good, if you want to use the book as a guide to far more detailed resources on the Web. In a way, the appendices somewhat impart the book the flavour of a review article in a scholarly journal, by their copious references to original texts.


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Enterprise Web 2.0 Fundamentals Overviews

An introduction to next-generation web technologies

 

This is a comprehensive, candid introduction to Web 2.0 for every executive, strategist, technical professional, and marketer who needs to understand its implications. The authors illuminate the technologies that make Web 2.0 concepts accessible and systematically identify the business and technical best practices needed to make the most of it. You’ll gain a clear understanding of what’s really new about Web 2.0 and what isn’t. Most important, you’ll learn how Web 2.0 can help you enhance collaboration, decision-making, productivity, innovation, and your key enterprise initiatives.

 

The authors cut through the hype that surrounds Web 2.0 and help you identify the specific innovations most likely to deliver value in your organization. Along the way, they help you assess, plan for, and profit from user-generated content, Rich Internet Applications (RIA), social networking, semantic web, content
aggregation, cloud computing, the Mobile Web, and much more.

 

This is the only book on Web 2.0 that:

• Covers Web 2.0 from the perspective of every participant and stakeholder, from consumers to product managers to technical professionals
• Provides a view of both the underlying technologies and the potential applications to bring you up to speed and spark creative ideas about how to apply Web 2.0
• Introduces Web 2.0 business applications that work, as demonstrated by actual Cisco® case studies
• Offers detailed, expert insights into the technical infrastructure and development practices raised by Web 2.0
• Previews tomorrow’s emerging innovations–including “Web 3.0,” the Semantic Web
• Provides up-to-date references, links, and pointers for exploring Web 2.0 first-hand

 

Krishna Sankar, Distinguished Engineer in the Software Group at Cisco, currently focuses on highly scalable Web architectures and frameworks, social and knowledge graphs, collaborative social networks, and intelligent inferences.

 

Susan A. Bouchard is a senior manager with US-Canada Sales Planning and Operations at Cisco. She focuses on Web 2.0 technology as part of the US-Canada collaboration initiative.

 

• Understand Web 2.0’s foundational concepts and component technologies
• Discover today’s best business and technical practices for profiting from Web 2.0 and Rich Internet Applications (RIA)
• Leverage cloud computing, social networking, and user-generated content
• Understand the infrastructure scalability and development practices that must be address-ed for Web 2.0 to work
• Gain insight into how Web 2.0 technologies are deployed
  inside Cisco and their business value to employees, partners, and customers

 

This book is part of the Cisco Press® Fundamentals Series. Books in this series introduce networking professionals to new networking technologies, covering network topologies, example deployment concepts, protocols, and management techniques.

 

Category: General Networking

Covers: Web 2.0

 

.00 USA  / .00 CAN

 

 

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Customer Review

Trying to Define the UnDefinable - John Matlock - Winnemucca, NV
So just what is this 2.0 version of the Web?

It's almost impossible to say as so many people come in with opinions that conflict with each other. The broadest definition seems to be that Web 2.0 uses the standard old fashioned web but uses it in a bi-directional way.

The web was started with the idea that it would be a way for scientists to share technical papers. It grew from there to providing things like e-commerce and then into allowing the user to assist in the providing of content. This web site, for instance allows the reader to make comments about books that (after scanning to eliminate mis-use) are displayed just after the main review of the book. In a limited way, according to the definition that some people use, this is the Web 2.0.

Other people define it differently, but the concept of two way communication and user participation seems to be key parts of the Web 2.0.

This book presents the Web 2.0 as a series of applications. Sort of like the definition of pornography: The Web 2.0 may not be able to be defined, but I know it when I see it.

From the standpoint of the webmaster trying to understand Web 2.0, here are what a bunch of sites are doing. And in reading about them and visiting them, you may get some good feelings about things you might want to incorporate into your site.

Related to Items You've Viewed

• Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations
• A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web
• The Social Media Bible: Tactics, Tools, and Strategies for Business Success
• Introduction to Web 2.0
• Wharton on Managing Emerging Technologies

*** Product Information and Prices Stored: May 15, 2010 17:25:15

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